Product emails focus on product notifications, alerts, updates, and any other information information around what the user is already doing in the product.
These emails’ main focus is not to sell something or promote the use of new features.
Base templates
Mobile
Desktop
Content
As most users view emails on their phone, keep in mind to always optimize for mobile. The shorter we can keep subject and preheader lines, the better.
Length recommendations here are based on where an Iphone Pro, default font size, would truncate the sentence.
Subject lines
- Main message of the email
- Length: No more than 40 characters; more or less 6-7 words
Preheader lines
- Use for any secondary messages of the email
- No more than 99 characters
Email greetings
Users receive a lot of emails from us, and usually quite often. Avoid email greetings for product emails as much as possible to keep them as light-weight as possible.
If unsure about how often a user may receive an email, avoid adding a greeting, unless:
- The email is bad news or a very serious communication (payment failed, unsufficient funds for payroll)
- It’s an email that’ss directly from Homebase (and not simply facilitating communication between OAM <> EE)
Approved greetings
If you need to add email greetings to your email, use the following:
|
When |
Example |
|---|---|
|
Opening greeting (active normal customer) |
Hi, {first name} |
|
|
Hello, {first name} |
|
Closing greeting (active normal customer) |
Thanks for choosing us to make your team unstoppable, Your Homebase team |
|
|
Thanks for choosing us to conquer your workday, Your Homebase team |
|
Closing greeting (serious/bad news communication) |
Thank you for your time, Your Homebase team |
|
|
Thank you, Your Homebase team |
Examples
