Illustrations & GIFs

Illustrations add visual interest and contribute to a cohesive brand identity.

 

Guidelines

  • Use only one illustration per page
  • Use “small” size in native app only
  • Use “large” size in web only
  • Never crop!

When to use

Use cases include dialogues, side panels, bottom sheets, empty states, error pages and confirmation experiences

When not to use

Not used in Cards, Selection cards, Lists or Native App Box components. Use duotone icons instead.

Backgrounds

  • Typically on White Stripes
  • Sometimes on Blondie
  • Never on Cream or Dark backgrounds. Work with brand if inverse colors are needed on dark background

Accessibility

  • By default, illustrations include alt text matching the name of the illustration file.

Animations

Static by default

  • Errors

Animate by default

  • Communication
  • Team
  • Hiring
  • Welcome
  • Insights/Reporting
  • Time off/Vacation
  • Moving money

Exceptions:

  • Error: only use the animated version on 404/error pages on the marketing site.
  • Celebration: depends on context. Make sure it’s not distracting or in the way.

 

Sizes

Small

Illustrations-Example-Native-App-Small-2
Illustrations-Example-Native-App-Small-1

 

Medium

Illustrations-Example-Web-Medium-3
Illustrations-Example-Web-Medium-2
Illustrations-Example-Web-Medium-5
Illustrations-Example-Web-Medium-4
Illustrations-Example-Web-Medium-1
Illustrations-Example-Web-Medium-6
Illustrations-Examples-NativeApp-Medium-1

 

Large

Illustrations-Example-Web-Large-2
Illustrations-Example-Web-Large-1