Tone of voice + vocabulary
Homebase voice and tone is the extension of our brand personality, setting how we communicate our message and connect with our target audience.
UXW Best Practices
UX writing best practices to ensure copy and design work together toward the same goal.
Date, time, duration
Consistent use of dates, times, and duration formats help users reduce cognitive load when going through our app.
Error messages
Error messages let our users know when a problem occurs.
Emoji
Use Emoji to express an emotion or call someone’s attention by breaking up reading.